Identify the three      alternatives available to Appshop.  Develop a mod

    Identify the three      alternatives available to Appshop. Develop a model to      help Appshop pick an alternative. In your case      report, describe the three alternatives, the model and the analysis. Provide a      recommendation and explain your choice based on risk and returns.Please turn in a 3-6 page report using 1.5 line spacing, 12-point font, and one-inch margins. Include – • A clearly-written one-page executive summary using non-technical language to entice the reader to read the analysis section. The executive summary should include § a brief description of the problem, the context and the key trade-offs § your recommendation§ how the results of your sensitivity analysis tie into your recommendation (if relevant) • A thorough description of the analysis of the case (maximum of four pages), including appropriate references to supporting items in the appendix, and • An appendix containing any supporting charts, tables, figures, or equationsSome guidelines on what a great case report looks like:A great case report§ is based on a correct model§ has a clear exec summary that includes the content described above§ provides a clear synthesis of the analysis that goes beyond repeated case facts§ explains the recommendation and also describes what the subsequent decisions are depending on how uncertainties are resolved. For example, o Recommendation: The firm should drill the test well.o Subsequent decisions: If oil is not found in the test well the firm should not proceed with the main well.§  all figures and tables are clearly referenced in the text, tables and graphs are well formatted and labeled to make it easy for the reader to understand them§ is free of typos and grammatical errors